Bounce Rate Kya hai, Bounce Rate ko Kam Kaise Kare
Bounce Rate Kya hai, Bounce Rate ko Kam Kaise Kare
Aapke blog par roz hi naye naye visitors aate honge kuch google results se kuch social media se toh kuch referral links se par unme se kuch hi visitors hote hai jo ki aapke blog par jyada time tak rukte hain ya return kabhi aapki site ko open karte hai.
Bounce Rate un visitors ka percentage hota hai jo ki aap ke blog par aate toh hai par bina kisi page par click kiye woh aap ki site se turant hi laut bhi jate hain.
Matlab ki visitor aaye aur turant chale gaye issi ko Bounce rate khete hai, ye jitna jada hoga matlab utne hi jada log site se turant lot rahe hai or wo ek website owner ke liye utna hi kharab hai.
Iske bahut saare reasons ho sakte hai. Toh bas yeh samajh lijiye ki aapki site ke liye behtar yahi hoga ki uska bounce rate kam hi ho, jitna ho sake utna acha.
Bounce Rate High Hone ke Top Reasons:
- Website ki Design acha naa hona
- Website Loading Time jada hona
- Design Responsive na ho
- Kam Powerful Content
- Content ki kani
- Sahi Content naa hona
Bounce Rate kaise Pata kare kare?
Google analytic google ka ek aisa product hai jiska use kar ke hum asani se aapne users ke baare me pata laga sakte hai, ki kis country se kitne visitors aa rahe, kitne page-views ho rahe hai or kitna bounce rate ho raha hai. iske sath kitna time tak visitor kis page par ruk rahe hai jesi bhut si jankari. I think har blogger ko Google ke is product ka istemaal zarur karna chahiye.
Jaise ki maine bataya hai ki Google Analytics ka use kar ke aap bounce rate ko track kar sakte hai, Toh aapko chahiye ki aap apne google analytics account par login ho jaye.
Google Analytics me Reporting par jaa kar site content>All pages par jaana hai, poori information aapke samne hogi. Aap dekh paayenge ki visitors ka kitna percent aapke blog se bounce yani ki laut jaa raha hai.
Bounce Rate kitna hona chahiye:
Agar site ka Bounce Rate 35% se jyada hai toh aapko thoda serious hone ki jarurat hai kyuki aapke traffic kisi na kisi wajah se aapki site par aa kar laut jaa raha hai jo ki bilkul bhi achi baat nahi hai.
agar Bounce Rate 50% se bhi jyada hai toh ye ghabrane waali baat hai aur aapko ise turant fix karne me lag jana chahiye.
Visitor ko lane me jitni mhenat lagti hai site par, or agar wo site par ruke hi nahi to hamari mhenat bekar samjo.. isliye jitni mhenat aap site par jada se jada visitor lane me karte hai utni hi visitor ko site par banaye rakhne me bhi kare.
Bounce Rate ko kam karne ke tarike:
#1: Badiya Web Design
Aapke readers designers nahi hai fir bhi unko ache aur bure web design ka poora sense hai. Agar aapka web design vyavasthit nahi hai, aankhon mein chubhne wale colours ka istemal kiya gaya hai ya fir poori site par animation run kar raha ho toh ise change kar le.
Simple design bhi achi rahegi agar aapko jyada web designing ke baare me gyaan nahi toh.
#2: Behtreen Content
Aisa content daale jisme achi information ho aur visitors ko jo baandh ke rakh paaye. Jo Visitor ko Chaiye wo hi Dale.
Badiya Content kaise likhe wo jaanne ke liye ye pade
# 3: Multimedia ka istemaal
Apne site ko interesting banaane ke liye images, gifs, audio aur videos ka istemaal kare aur aaj kal toh infographics trend me hai aap inka bhi istemaal kar sakte hai.
# 4: Loading Time kam kare
Loading time bhut hi jaruri hai bounce rate kam karne ke liye, q ki koi bhi wait karna pasand nahi karte, agar site jaldi load nahi hogi to wo usko close kar dege.
Isliye iss baad ka khayal rakhe site fast load ho, or aap usme jo Images aur multimedia ka istemaal karte hai wo limit me kare.
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